About the club

Woolworths has been serving Australian families for more than 85 years…and we’re excited to begin serving our customers in a whole new way.

The Woolworths Baby and Toddler Club aims to become Australia's number one parenting club for expectant mums, parents and carers of children up to the age of four. We also aim to provide recipes for families and advice on conceiving. No matter what stage you're at, everyone's welcome.

Falling pregnant, starting a family and raising kids is one of the most exciting and rewarding things you will ever do. The Woolworths Baby and Toddler Club is here to help make your life as an expectant mum and busy parent cheaper, easier and even more fun!

By joining the Woolworths Baby and Toddler Club you will have access to the best fresh food, health and nutrition advice and delicious recipes for you and your whole family. With 24-hour access to practical parenting advice and up-to-date information about pregnancy and parenting, you will also enjoy fantastic member-only offers and access to a community of like-minded parents to share your special journey with.

The Woolworths Baby and Toddler Club is integrated with the Everyday Rewards program, enabling you to take advantage of real savings when you shop at Woolworths. Every week the club will deliver exclusive offers tailored to you, your baby or your toddler! You can redeem your offers by presenting your Everyday Rewards card in-store or by entering your card number when you shop online. 

By joining the Woolworths Baby and Toddler Club today you will receive:

  • Fresh food ideas
  • The best health and nutrition advice 
  • Hundreds of delicious, healthy recipes for you, your baby and your toddler
  • Practical pregnancy and parenting advice and information
  • Amazing member-only offers, discounts and competitions 
  • Regular e-newsletters full of information, advice and offers that are relevant to you, your life and your family
  • Access to our unique forums 
  • An online community where you can chat, interact, share tips and talk about life with bumps and babies – and anything else that’s on your mind. 

By becoming a member, we can tailor our site to meet your needs. 

Join today. We can’t wait to see you and your bump, babies and families online and in the store